Paolo Govoni, extraordinary commissioner of the CdC of Ferrara: “Digital innovation and ecological transition can become the drivers of a new season of growth, this time more mature because it is more attentive to the quality of life than to the quantities of consumption”.
The new call of the Chamber of Commerce of Ferrara for the granting to Ferrara companies of non-repayable contributions for the development of digital solutions in response to the health and economic emergency due to the Covid-19 epidemic has started. A new intervention, therefore, that of the Largo Castello Authority which, in 2020, invested more than two and a half million euros to support companies in the restart and which, this year, will invest as many – if not more – in access to credit, in digital innovation, in specialized assistance and first orientation to international markets, in support for projects on tourism and sustainability.
Among the eligible expenses provided for in the call, which will open its doors from 10.00 am on 7 July and until 4.00 pm on 30 July, those for the design and construction of devices, medical components or for safety at work, the innovation of emergency management processes and the development of e-commerce platforms and smart working tools, projects that can be readily built and that prove to be potentially interesting for the market.
Equal attention will also be paid to projects for the development of green driven production models, oriented towards quality and sustainability through products and services with lower environmental and social impacts. The call provides for a premium for women’s companies and for companies in possession of the legality rating, with an intensity of the contribution increased from 50% to 60%, always up to the maximum amount of contribution of 4, 000 euros.
According to data from the Chamber of Commerce, 70% of micro and small enterprises that have started the digital shift believe they can reach pre-Covid productivity levels already in 2022 (against 54% of those that have not yet put in place investments in new technologies), thus aligning themselves with the share of medium-large companies that have the same forecast. Family businesses have been particularly affected by the negative repercussions of the pandemic crisis and only in 6 out of 10 cases are they confident of a recovery by 2022. Among those who have invested in digital, however, the share rises to 70%. Similar positive effects are found among service companies: 59% of those digitized, in fact, believe they can eliminate the effects of the health emergency by 2022, compared to 51% of those not digitized.